ABOUT THE COMPANY

Joink, LLC was founded as an Internet Service Provider, providing dial-up, DSL and fixed wireless broadband Internet services. Today, the company provides connectivity for customers who span the landscape from residential to enterprise using technologies that include leased lines, unlicensed wireless, licensed wireless, and fiber optics. Also, the company provides managed hosting services including virtual machine, web/email, and offsite backup storage. And finally, the Company’s technology services group leverages its enterprise knowledge of networking, software, storage, and telephony technologies to provide design, installation, and continued supported around key technologies from companies such as VMware, Cisco UCS, IBM, Veeam and Microsoft

POSITION SUMMARY

This position is responsible for helping maintain Joink’s brand through marketing campaigns. The candidate will perform market research, strategize with other marketing professionals and create content in order to aid in the success of marketing campaigns This position will manage Joink’s social media presence as well as Joink’s webpage and interactive content such as online enrollment and service portals.  This position will be responsible for coordinating internal and external events such as employee and customer appreciation and recognition activities. This position will work with the VP of Sales to foster positive brand awareness across the organization, promoting Joink in the areas in which we service as well as with the Marketing team to develop informative interactive media.

REPORTS TO

• Vice President of Sales

ESSENTIAL FUNCTIONS

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Research advertising trends, competitor’s pricing and products, and determine what content will reach customers
2. Responsible for decisions on appropriate placement of ads on social media
3. Responsible for day-to-day digital content authoring, social media review
4. Monitor social media and Google Analytics and report on growth and analytics
5. Coordinate creation of social media content, banners, other marketing materials on an as needed basis
6. Maintain and update content on the Joink website via CMS, with technical assistance as needed
7. Monitor and disposition customer feedback via social media
8. Develop innovative marketing campaigns to reach customers within footprint
9. Act as a spokesperson for the Joink brand in new and existing markets and facilitate meetings and discussions with community leaders as necessary, fostering community engagement
10. Follow-up with customers and public that have expressed concern about Joink’s work or that of contractors in their community
11. Develop social media strategies to drive brand awareness for Joink
12. Monitor and report relevant industry trends, events and opportunities to relevant teams
13. Work with marketing teams to develop and distribute creative and positive messages and blogs that will resonate with target audiences and make others mention or link to our brand
14. Moderate discussion boards/user groups
15. Develop and maintain our media contact database and create relevant contact lists for our campaigns

KNOWLEDGE, SKILLS, AND ABILITIES

• Must be comfortable engaging and communicating with Senior Management
• Able to work effectively with internal and external stakeholders
• Excellent listening skills
• Able to convey technical knowledge in an understandable way
• Provide excellent written and verbal communication
• Be able to make excellent presentations to various groups
• Able to troubleshoot problems
• Able to maintain a calm and professional demeanor at all times
• Able to work in a fast-paced environment, sometimes with tight deadlines
• Self-motivated and self-disciplined (able to work with minimal supervision)
• High level of confidentiality in handling all information

QUALIFICATIONS

• Bachelor’s degree in communication/marketing/journalism (preferred)
• 4+ years of experience in digital marketing and brand development
• Strong writing and editing skills
• Desire to engage in lifelong learning
• Candidate must be willing to reside near or commute to Terre Haute, Indiana.

WORKING ENVIRONMENT

• Monday – Friday, 8:00 AM – 5:00 PM, Office environment
• Occasional before work/after work meetings and events
• Social media responses as needed

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Must be able to spend long hours using a computer/keyboard and/or phone. May involve prolonged periods of sitting, standing, or walking.

WHEN APPLYING

• Please prepare a cover letter explaining why you are an excellent fit for this position
• Please outline all work experience, detailing any relevant work experience
• Please outline all training and certifications achieved
• Please describe scenarios in which your logic and analytical abilities have allowed you to troubleshoot and solve problems effectively

OTHER DUTIES

Please note that this job description is not a comprehensive list of all activities, duties or responsibilities the employee may be required to engage in for this job. These duties, activities, and responsibilities may change at any time with or without notice.

EEO STATEMENT

Joink, LLC is an Equal Employment Opportunity Employer and will not discriminate against or harass any applicant or employee on any grounds prohibited under any federal, state or local law, including race, creed, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, marital status, pregnancy, status with regard to public assistance, veteran status, citizenship or membership in any other legally protected class.