Job Title: Marketing Specialist
Classification: Nonexempt Hourly
Pay Range: $23- $28 per hour
POSITION SUMMARY
Joink/CTI, a fast-growing provider of fiber optic internet, is seeking a collaborative and detail-oriented Marketing Specialist to support our existing marketing team. This position plays a key role in executing marketing campaigns and advancing community outreach initiatives. Ideal candidates are proactive, organized, and capable of supporting brand-building efforts across multiple channels and markets.
Whether you have a bachelor’s degree or hands-on experience in the field, this role offers the opportunity to directly contribute to the company’s growth and visibility.
REPORTS TO
• Brand and Communications Manager
SUPERVISES
• No direct reports
• May lead, train, and participate in work team assignments
ESSENTIAL FUNCTIONS
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Marketing Support & Execution
• Campaign Coordination: Assist the Marketing Team in planning and coordinating quarterly marketing campaigns to drive awareness and customer growth.
• Channel Implementation: Support the rollout of marketing content across digital (social media, email, website), print, radio, and TV platforms.
• Market Launches: Aid in the development and execution of go-to-market strategies for new service areas, including local market research and message alignment.
• Budget Tracking & Performance Analysis
Support the management of campaign budgets by monitoring expenditures and tracking return on investment (ROI) to ensure cost-effective execution. Assist in compiling post-campaign performance metrics and contributing to reporting efforts that inform and improve future campaign strategies.
Community Engagement
• Event Logistics: Coordinate logistics and materials for community events and local sponsorships aimed at educating residents on the value of fiber internet.
• Reputation Monitoring: Support brand sentiment tracking on social platforms and in local communities to help maintain a positive brand image.
• Stakeholder Interaction: Assist with relationship-building efforts with local officials, organizations, and neighborhood groups.
KNOWLEDGE, SKILLS, AND ABILITIES
• Familiarity with executing multi-channel marketing campaigns
• Excellent organizational and time management skills
• Strong written and verbal communication; comfortable representing the brand in community-facing roles
• Ability to maintain a professional demeanor
• Ability to evaluate situations and adjust to changing priorities
• Proficiency with Microsoft Office software
QUALIFICATIONS
• Bachelor’s degree in Marketing, Communications, Business, or a related field — OR equivalent relevant experience
• 2+ years of marketing experience, ideally in broadband, telecom, or tech
• Working knowledge of marketing tools (e.g., Google Analytics, email platforms, CRM, social media schedulers)
• Candidate must be willing to reside near or commute to a Joink office (Currently within Illinois: Taylorville, Hillsboro; Indiana: Terre Haute)
WORKING ENVIRONMENT
• 40 hours per week
• Office Environment
• Willingness to travel to other Joink offices, industry conferences, etc.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Must be able to spend long hours using a computer/keyboard and/or phone. May involve prolonged periods of sitting, standing, or walking.
OTHER DUTIES
Please note that this job description is not a comprehensive list of all activities, duties or responsibilities the employee may be required to engage in for this job. These duties, activities, and responsibilities may change at any time with or without notice.
EEO STATEMENT
Joink is an Equal Employment Opportunity Employer and will not discriminate against or harass any applicant or employee on any grounds prohibited under any federal, state or local law, including race, creed, color, religion, sex, national origin, age, disability status, sexual orientation, gender identity, marital status, pregnancy, status with regard to public assistance, veteran status, citizenship or membership in any other legally protected class.